Top Trends That Drive Mobile Marketing in 2018

No marketer today would probably question the importance of mobile marketing. Although it is a fairly new practice, this marketing trend looks like it’s going to continue at a ferocious rate. As consumers grow increasingly reliant on their handheld devices, marketers should start using their knowledge of the latest mobile trends to come up with a stellar strategy for the remainder of the year.

Listed below are the top mobile trends defining 2018. Take a look and see how you can maximize your marketing efforts.

Google’s Mobile-First Indexing

Studies show that in 2018 alone, 52.2% of all online traffic was produced through mobile phones. This is up by 50.3% from last year. Consumers’ preference for mobile devices over desktop computers has encouraged Google to shift to a mobile-first approach to indexing.

So, what does this mean for businesses?

This shift suggests that it’s time to rethink all search engine optimization efforts. The keywords and meta tags you’ve been using are most likely meant for the desktop version of your website. Now that Google’s crawl bots are programmed to prioritize mobile sites over desktop platforms, you should consider revamping your efforts for your mobile website.

Live Streaming Videos

Live streaming is on the rise, and it is outperforming the growth of other forms of online videos. That’s because live-stream content can deliver what consumers want. It helps them stay informed, and it makes them more excited about the latest news. At the same time, it allows them to actively connect with brands online.

Facebook Live is the most popular platform for live-streaming content, so take advantage of that. Its two billion users can access video content through the Facebook app and even through Instagram’s Live Stories feature. Consumers prefer watching behind-the-scenes content. Thus, you might want to consider hosting live webcasts that reveal how your products are made. You can even ask important team members to appear on camera and answer questions from viewers.

Mobile Payments

Mobile wallet apps are bound to replace debit and credit cards for in-store purchases. It shouldn’t come as a surprise as these contactless payment systems offer faster and easier transactions, convenient for modern consumers. You should think about adopting the necessary mobile marketing software not only because it’s trendy, but also because it’s good for business. These quick check-outs allow you to serve more customers. Shorter lines also mean more satisfied customers who won’t hesitate to return. At the end of the day, you get to increase sales and build a loyal audience.

Progressive Web Apps

This emerging technology is the future of the mobile app experience. It covers all the issues that native apps can’t address. For starters, progressive web apps are, as the name suggests, web-based. That means consumers don’t have to worry about the app taking up so much of their remaining storage space. Not to mention, these apps don’t require a lot of data. Even with a limited Internet connection, one can enjoy browsing through the app. Best of all, development won’t cost a fortune as you only need to develop a single version.

Native apps, as you probably know, have to accommodate a device’s programming language to run. It’s highly unlikely that consumers use the same kind of mobile device; hence, entrepreneurs are often forced to come up with multiple versions to cater to these different operating systems. Thus, development can get pretty expensive.


Take note of these mobile trends so you can prepare a stellar strategy for the remainder of 2018, and you should be able to conquer this increasingly mobile-centric landscape of business.