Content writing is a cornerstone of effective digital marketing, and content writers play a crucial role. It is vital to produce high-quality content that delivers the desired goal – that is to turn site visitors into loyal customers.
Although there is no single formula for writing great content, there are several tips that can help you become a successful content writer.
1. Write a headline that captures your readers’ attention
The headline is a major deal-breaker as it determines whether the reader will continue through the rest of the piece or not read it at all. Focus on making a head-turning headline that will spark interest, make the reader imagine, or want to learn more. The title is equally important (sometimes, even greater) than any part of an article.
2. Make the reader hooked to your content
The first few sentences that follow the headline are crucial. According to PsychologyToday, people make first impressions within seconds to minutes of seeing a thing. The same can be said with your content. It is important to get them interested or intrigued with an opening sentence. Tease them with great inputs that smoothly lead to the following points or ideas.
3. Write on a language your target audience speaks
When it comes to content writing, your piece needs to be readable. In short, you have to keep things simple. Avoid writing too academic pieces with very long, vague sentences and technical jargons. Your content should resonate with your audience. As much as possible, explain your points in straightforward terms. Even if you a wealth of information or idea, if it’s not presented in a way that your reader understand, it’s futile.
4. Focus on a goal
A common problem with content marketers is that they are too eager to provide volumes of information that they lose the attention of the reader. Before you start writing, identify a single message and a goal. Throughout the process of writing, make sure that your content is tied up to the main point and drives your reader towards achieving the content’s objective.
5. Do lots of research
Spend time researching on the topic you’re writing about. This can help make the content valuable, relevant and up-to-date. Stick to factual information from reputable sources. Include metrics, data, and statistics to support your claims and make your content credible.
6. Edit your work ruthlessly
No single writing work comes out perfect on the first draft. Even the best writers edit their work. Fiction book editor, Michelle Morgan underscores the importance of editing, regardless of the genre, whether in fiction, academic, technical, or content writing. This is a crucial step that needs time and thorough attention. While it can be very tempting to focus on quantity, it is still the quality that makes content effective.
7. Optimize for digital consumption
Use short sentences and paragraphs, sub-headers, and bulleted lists. Stay up-to-date with the latest trends in search engine optimization strategies and best practices. Highlight the key points of your topic or content. Focus on what action you want the reader to do.
When writing content, there’s the risk of sidelining the importance of SEO. Know the basics of technical SEO, such as keyword research and keyword placement, and incorporate it in your skillset. Great content should be optimized for people as well as for search engines.
Follow these tips and propel your career as a content writer!