The Middle East and North African (MENA) region is among the most robust economic regions in the world in terms of e-commerce. In 2019, revenue in the e-commerce market is estimated to be around $20,744 million and expected to grow at an annual rate of 7.2 percent. With over 102.5 million users in the region, businesses can leverage e-commerce to their advantage.
As the leading online shopping site in the MENA region, Souq.com offers many opportunities to promote your business. The online shop is well-known in the region for selling a wide variety of products that range from electronic gadgets to beauty products to clothing and more. Basically, it connects products and consumers digitally. The online shop attracts millions of consumers every month.
Benefits of Souq Affiliate Marketing to Affiliates
Souq benefits not just companies but also anyone who wants to become a Souq affiliate. As a Souq affiliate, you simply need to create links that will refer users to the website. You can choose from among the different Souq affiliate marketing options where you can earn up to 12% for every successful purchase using your affiliate link.
So, whether you are an individual entrepreneur, website owner or publisher, the Souq Affiliates Program can be a great opportunity to earn a commission.
Just like any other affiliate marketing programs, Souq Affiliate Marketing Program is performance-based wherein affiliates are rewarded every time users complete the desired action. These actions can include completing a purchase, clicking on banners, or visiting a website.
It’s not enough that you’re registered and become an affiliate. You need to keep your site up-to-date, content-rich, and relevant to attract more viewers that you can drive to the website. The more leads you have, the higher your income can be. Many affiliates earn a decent income for referring a huge volume of traffic to the site.
Benefits of Souq Affiliate Marketing for Merchants
Building the relationship between merchant and affiliate is beneficial to both parties.
For companies selling products or services, affiliate marketing is a low-risk, cost-effective model. Your products are displayed on relevant and reputable affiliate websites. Since affiliates are incentivized for having more users, they ensure that their websites provide quality content.
Your products are also promoted to a more targeted audience with a better conversion rate. For instance, if your company sells fashion items, your products will be promoted on sites that are somehow in line with your product. Generally, organic traffic generated from these sites is more likely to buy your items. Affiliates may also advertise your product on discussions and forums that are populated by your intended demographic.
Since affiliate marketing is performance-based, merchants pay only for successful leads and conversions. It means less money wasted on unnecessary ads and marketing. The commission paid is also very competitive. It wouldn’t hurt your revenue potentials.
Souq Affiliate Marketing can be easily tracked. You can see important digital marketing metrics such as views or click-through rates. This data can prove useful in building an effective digital marketing campaign.
Finally, affiliate marketing through Souq provides maximum exposure to the MENA region. Your products are placed and promoted on appropriate sites. This further helps increase your viewability to targeted readers. It should be noted that exposure in the online world is vital in building an image and brand name. Creating a good impression on prospective customers increases the chances that they will come back and buy your product.
Affiliate marketing has a lot of amazing benefits for your business. If you haven’t started using it, perhaps it’s high time you considered this digital marketing model. Optimize the traffic on your website today through Souq Affiliate Marketing. Improve your revenue potential today!