Use Cases for Every Location
SOLOMO location analytics are used to quantify shopper movement and behavior enabling marketers to:
“We know it’s time to rethink our store layout when overall traffic in a department falls 10%, dwell times drop 8%, and repeat customer drops 5% below our baseline measures. SOLOMO supplements our current POS data based planning tools.”
- Retail Space Planning Manager, Large Department Store
From Convention booths to nationally travelling pop up campaigns, SOLOMO can answer the most valuable and difficult questions Event promoters can dream up.
“For the first time we are able to provide a ‘waterfall’ of metrics, basically a sales funnel model, to measure and predict the success of future campaigns based on actual attendance at our activations. SOLOMO eliminates gut-feel and intuition-based guesswork with objective metrics based decision-making.”
– Advertising Agency Client Lead
With the revolution of online banking in full swing, understanding the requirements and functions of brick and mortar banks is more important than ever.
“SOLOMO has provided us tools to measure and compare the effectiveness of our digital outreach to consumers. As a result, we have been able to adjust our strategies at a regional level and determine optimal product placement. Going forward we will never adopt a one size fits all approach”.
- Director of Digital Programs at a Retail Bank
Every customer that walks on the lot is important and must be greeted and engaged by a sales representative. Location analytics kits and services enable you to:
“Not knowing how many people actually visited my dealership and engaged with my sales people is too expensive nowadays. SOLOMO gives us accountability to capture all leads, and improve customer engagement in real-time. This improved sales by 3%–6%.”
- General Manager large Dealer Group